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Laboratoire d'Herboristerie
Générale, was created in 1943 in
Marseille, France, as a bulk negotiating firm for
medicinal plants, herbs and spices of all
origins.
In 1976, the company moved to a new production site
and underwent a strategic restructuring opening
doors to new markets by offering more elaborated
products in terms of transformation and
packaging.
Provence Epice, a
registered trademark, was launched in 1983 to
consolidate the presence of Laboratoire
d'Herboristerie Générale in the foods
market.
In 1987, the acquisition of the century-old brand
Epices Rabelais enriched
its foods line with an historic and secret spice
blend thus reinforcing its commercial network.
The restructuring of its offices, investment in new
production equipment, and the extension of its
services and product lines in 1996 earned
Laboratoire d'Herboristerie Générale
a unique position in the herbs trade domain.
In 2000, with the desire to halt treatment of
spices by irradiation, Laboratoire d'Herboristerie
Générale commissioned research in
accordance with ANVAR (The French Agency for
Innovation) framework resulting in the creation of
an inventive Thermal Treatment procedure.
With the creation of an on-site laboratory for
analysis and standards verifications in 2003, the
company resolutely declared its commitment to
quality in the herbs trade market.
From its beginning, this family-owned business has
been and remains a company dedicated to the
development and evolution of its trade.
Laboratoire d'Herboristerie Générale
is a member of the French export association
France Méditerranée Export (FME).
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